Tech Central

Interview: Axiz executive Traci Maynard on channel incentives

Traci Maynard

In this episode of the podcast, TechCentral talks to Axiz executive Traci Maynard about the importance — and upsides and risks — of using incentives in the IT distribution channel.

Maynard explains why vendors use incentives for their distribution and reseller partners, the impact these incentives have on the channel — helping drive different behaviours — and how they work.

Research group Forrester has shown how companies can automate incentives, which helps remove friction in…

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